My Versona Experience
As a stylist, one of the biggest perks, aside from getting joy out of my work, is getting invited to review boutiques and designers. I was invited to review a boutique in Mt. Juliet called Versona. They sent me a beautiful invitation in the mail to give my thoughts on their new Spring collection, as well as a $25.00 gift card.
Having not been familiar with Versona, upon investigation, I learned that they are a branch of The Cato Company. Cato is an American company that specializes in fast fashion, and I find their clothes to be rather boring, honestly. So, needless to say, I wasn't expecting much upon going.
I knew that Cato's were the type to be found in strip malls, surrounded by generic stores. Versona was no different. I drove about half an hour to the nearest Versona to check out their Spring collection.
My first impression of the store was your standard, run of the mill, generic pieces. It was quite a large store, and I had a laundry list of pieces I wanted to purchase for Spring, so I made sure to give myself enough time to really shop.
I shop differently than most. I always start at the sales rack. The back of the store was filled with sales racks. I grabbed twelve items, including dresses, trousers, blouses, and some jeans. The staff was nice enough, and one girl even offered to start me a room, which in my opinion is the number one thing that you want your customers to have offered to them. With free hands, they can grab more pieces, which ultimately leads to more sales.